Dymples Leong
17 June 2020
COVID-19 demonstrates that a pandemic is more than just a public health crisis – it is also a communications emergency. With clear, effective policy planning and implementation, public messaging can be a highly effective way of mobilising citizens to tackle COVID-19 together.
Source: Stockvault
COUNTRIES AROUND the world have implemented various approaches to tackle COVID-19. As the race to develop a vaccine continues, governments face various challenges in communicating public health guidelines to citizens, including information dissemination and combatting the COVID-19 infodemic – a term used to describe the spread of coronavirus-related misinformation online.
Providing accurate information to the public is key to fighting the pandemic. As misinformation threatens to undermine public health guidelines, how can practitioners utilise various strategies and tools to effectively communicate with the public?
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